How to Carry out a Website Audit?

By 31/05/2017 No Comments

If you have ever heard of the term ‘financial audit’ or any kind of audit whatsoever, you probably might have an idea of what a website audit is. A website audit is quite different from other types of audits and as the name implies, it is performed on a website. As it is known, a website is crucial for any kind of business nowadays to promote, expand, and grow their presence in their target market.

Now you can realize the importance of carrying out a website audit; a website audit is the process of inspecting, surveying, and analyzing the multiple features of website to ensure that it is running the way it should. For example, when a website is audited, many factors are checked thoroughly like whether the website is receiving the required number of visitors, the type of content being viewed the most, and how many visitors are being converted.

The secret behind a successful website lies in its content; if the content is jaw-dropping and engaging, your audience will keep coming back and you will acquire more visitors and customers. If the content is poor, don’t expect anyone to show up. However, it’s not just the content; there are other factors too like loading speed and search engine visibility.

By carrying out a website audit, you will be able to identify the strong and weak areas of your website and thus, improve the weaker areas by implementing the appropriate steps.

The Audit

When a website is audited, many different features are analyzed. Here are the most important ones.

  • The website’s speed
  • The security aspect
  • The design
  • Ease of use
  • The content’s quality
  • The ranking on search engines

A website usually contains many different types of content like articles, vlogs, blogs, videos, product descriptions, images, etc. that can make the audit more complex and time-consuming. However, with the correct set of resources and tools, website auditing becomes very easy. Here’s how you should proceed.

Time Factor:

You should keep in mind that on average, a website audit takes around 1 to 2 hours to perform, considering the type and amount of the content present. The audit can go for as long as a few days as well, if there is a lot of content.

Tools and Resources:

You can utilize Google Analytics and spreadsheet software like Google Drive Spreadsheet or Microsoft Excel.


In order to perform the audit successfully, you have to be aware of the intricacies of the resources and tools and be well-versed and knowledgeable in computing.

The Number of People Needed:

Normally, a single person is enough to carry out a website audit. Needless to say that if the website is more complex, more people might be required for the audit.